1. What Information We Collect and Use
To operate the Services, meet our legal obligations and improve your experience, we process several categories of personal data. This information comes directly from you, from your use of the site, or from trusted third parties such as payment and fraud-prevention providers. We may collect:
- Identity and contact information — your name, residential address, date of birth, email address and phone number
- Verification documents — your government-issued ID and proof of address (for example a utility bill, dated within the last 90 days), collected for Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance
- Financial and transaction data — your bank account or card details, deposits, withdrawals and transaction history
- Usage data — your interactions with games, site features and customer support, and your game preferences
- Device and technical information — your IP address, browser type, device model and approximate location
We use this data to set up and operate your account, process payments, provide gaming services, maintain security, comply with our regulatory obligations, communicate with you and optimise the platform. Subject to your preferences, we may also send you relevant offers.
To provide AI-assisted customer communications, we embed third-party conversational artificial intelligence (AI) within our customer-messaging platform. These tools help us manage conversations, open support tickets, retrieve customer profiles, identify conversation patterns, operate service workflows, and generate support responses and insights.
Where we collect aggregated or non-personal data, such as analytics and gameplay statistics, it is not used to identify you. If such data is ever linked to your Personal Data, we treat the combined data as Personal Data.
2. Lawful Bases and Purposes for Processing
We process your personal data only where the law permits. Our lawful bases include:
- Contractual necessity — to provide and manage your account, enable gameplay and process payments
- Legal obligation — to meet regulatory requirements, such as AML and responsible-gaming laws
- Legitimate interest — for fraud prevention, platform security, service improvement and, where applicable, marketing
- Consent — where required, including for certain marketing communications
3. Marketing Communications
Where we send you marketing, we do so on the basis of your consent or our legitimate interest, and always in line with your preferences. Marketing may be delivered by email, SMS or push notification and may include promotions, bonuses and product news. You can withdraw your consent or change your preferences at any time through your account settings or by contacting support. Every marketing message includes clear instructions to opt out, and we action opt-out requests promptly, although you may still receive messages already in progress for a short time. Even after you opt out of marketing, we will continue to send essential service and account messages, such as security, payment and verification notices.
4. Who We Share Your Data With and How We Transfer It
We do not sell or rent your personal data. We share it only where necessary to run the Services or to comply with the law, including with: service providers that support our operations; automated AI messaging providers (Anthropic, OpenAI and Gemini); payment and KYC/fraud-verification providers; and regulatory bodies and law-enforcement authorities where required.
Any third party that processes data on our behalf is bound to protect it, may act only on our instructions, may not use it for its own purposes, and receives no more data than is necessary.
If your data is transferred to, stored in or processed in a destination outside your country or region, we ensure it is protected using legally approved safeguards, such as standard contractual clauses or equivalent mechanisms. By using the Services, you acknowledge that such transfers may take place.
5. How Long We Keep Your Data
We retain your personal data only for as long as necessary for the purposes for which it was collected, and the period depends on the type of data. To meet legal obligations relating to fraud prevention, taxation and anti-money laundering, financial and identity-verification records are kept for at least five years, including after your account is closed. When data is no longer required, it is securely deleted or anonymised.
6. Your Data Protection Rights
Depending on your jurisdiction, you may have the following rights over your personal data:
- Access — to know what data we hold about you
- Correction — to fix inaccurate or incomplete information
- Erasure — to request deletion of your data, where the law permits and subject to mandatory retention
- Restriction — to limit how your data is used in certain circumstances
- Objection — to object to certain processing, including direct marketing
- Data portability — to receive your data in a portable, machine-readable format
- Withdrawal of consent — where our processing is based on consent
To exercise any of these rights, contact us at [email protected]. We may ask you to verify your identity before we act on your request.
7. Security
We take the protection of your data seriously. Your personal and financial information is secured using industry-standard measures, including SSL/TLS encryption in transit, strict access controls and regular monitoring. Information is held on secure servers, and only authorised personnel and partners may access it, and only for legitimate purposes. Staff and contractors with access are bound by confidentiality obligations. In the event of a serious data breach, we will notify you and the relevant regulators as required by law.
8. Cookies and Online Tracking
We use cookies and similar technologies to operate the website, remember your preferences, improve functionality and analyse traffic. The categories we use include strictly necessary (essential) cookies, performance and analytics cookies, functionality cookies, and targeting or tracking cookies. Some cookies are essential for the site to work, while others help us enhance your experience. You can manage or disable cookies at any time through your browser settings, although disabling certain cookies may limit some features of the site.
9. Changes to This Privacy Policy
We may revise this Privacy Policy from time to time, and any changes will be posted on this page. We will make reasonable efforts to notify you of significant changes, so we encourage you to review this page regularly. If you do not agree with a change, please contact us before continuing to use the Services. Your continued use of the Services after an update constitutes acceptance of the revised Policy.